In our social conduct or our ethical thinking, we areĭominated by the relatively small number of persons-a trifling fraction of our hundred and twenty Lives, whether in the sphere of politics or business, Remains a fact that in almost every act of our daily Whatever attitude one chooses to take toward this condition, it They govern us by their qualities of natural leadership, their ability to supply needed ideas and by their Our invisible governors are, in many cases, unaware of the identity of their fellow members in the This manner if they are to live together as a smoothly functioning society. Vast numbers of human beings must cooperate in
The way in which our democratic society is organized. Tastes formed, our ideas suggested, largely by men We are governed, our minds are molded, our Manipulate this unseen mechanism of society constitute an invisible government which is the true ruling Organized habits and opinions of the masses is an THE conscious and intelligent manipulation of the Mainstream": a talk at Z Media Institute, June 1997) (From Chomsky's "What Makes Mainstream Media So he became a leading figure of the industry, and his book was the real manual.
DEFCON 1 MENTALITY MOVIE
You know all the techniques-models and movie stars with cigarettes coming out of their mouths and that kind of thing. Women didn't smoke in those days and he ran huge campaigns for Chesterfield. His major coup, the one that really propelled him into fame in the late 1920s, was getting women to smoke. He also engineered the public relations effort behind the U.S.-backed coup which overthrew the democratic government of Guatemala. He was an authentic Roosevelt/Kennedy liberal.
DEFCON 1 MENTALITY MANUAL
This is the main manual of the public relations industry. We can do it now because we have these new techniques. The propaganda system of the first World War and this commission that he was part of showed, he says, it is possible to "regiment the public mind every bit as much as an army regiments their bodies." These new techniques of regimentation of minds, he said, had to be used by the intelligent minorities in order to make sure that the slobs stay on the right course. So he wrote a book called Propaganda around 1925, and it starts off by saying he is applying the lessons of the first World War. But in this period, the term propaganda just meant information or something like that. It was during the second World War that the term became taboo because it was connected with Germany, and all those bad things. The term "propaganda," incidentally, did not have negative connotations in those days. He has a book that came out right afterwards called Propaganda. In fact, the main one, Edward Bernays, comes right out of the Creel Commission. The leading figures were people in the Creel Commission. invention and a monstrous industry, came out of the first World War.
But this huge public relations industry, which is a U.S. There was a guy hired to make Rockefeller's image look prettier and that sort of thing. There had been public relation specialists but there was never a public relations industry. Therefore, obviously, you have to control what people think. So what do you do? It's going to be harder to run things as a private club. The country was becoming wealthier and more people could participate and a lot of new immigrants were coming in, and so on. A lot more people were able to vote and that sort of thing. The country was becoming formally more democratic. American business community was also very impressed with the propaganda effort.
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